Need and Importance of Digital Marketing for Today’s Businesses

July 9, 2017 by: 20

In the recent years, businesses and the world on the whole have started to recognize the importance of going digital. Digital marketing is simply the promotion of a brand or products by means of one or more forms of electronic media. It is essentially the future of marketing. The new methods under digital marketing are faster, more practical and versatile as compared to old traditional methods.

Different forms of digital marketing

Below mentioned are some of the most common forms of digital marketing, have a look:

  • Website (SEO content)

  • Blogs

  • Email marketing

  • Social media (Facebook, LinkedIn, Twitter, G+, etc)

  • Mobile marketing (SMS, MMS, etc)

  • Online video content

  • Viral Marketing

  • Online Advertising

  • PPC (pay-per-click) advertising

Benefits of Digital Marketing

Below mentioned are the key benefits of digital marketing for businesses:

Cost-effective method

Digital marketing is considerably more affordable than traditional offline marketing methods. For instance, an email or social media campaign can reach a wider audience, conveying message to consumers for the small fraction of the cost of a TV ad or print campaign. Digital marketing is really helpful and important for small businesses that don’t have enough resources or capital to promote their brand or products.

Encourage engagement

Through various social media channels, businesses can easily attract and acquire new clients. When doing so, make certain to categorize your clients into various customer groups based on their interests. Afterwards, you will be able to interact with them and encourage them to take action, visit your website, read about your products and services, purchase them and provide feedback.

Connect with your customers

With the help of digital content either free or sponsored can help you to connect with your target customers much more effectively than various other methods like PR campaigns, direct mail, etc.

Increased ROI and revenue

By growing your digital outreach, you can boost your ROI (Return on Investment) and revenue. In addition, digital marketing provides you with real data, which makes it easier you to predict and realize ROI.

Greater exposure

When performed carefully, digital marketing opens up doors to an international platform for businesses. Tough, the costs of launching a campaign against traditional methods, is significant. However, one should look it as a long- term investment.

By hiring a digital marketing agency in Melbourne, businesses can get professionals with better expertise and more experience in the digital marketing field. These professionals can help you to manage your marketing online. Just remember to consider your project budget and the specific issues that you want them to resolve, before hiring a digital marketing agency.

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    20 Comments on "Need and Importance of Digital Marketing for Today’s Businesses"

  1. Hi

    Thanks for sharing the list of blog commenting sites

  2. shiva says:

    Yes Exactly!

    Digital Marketing is the key for generating inbound quality leads and business for the upcoming business competition as they are the best source for giving an orginization some branding and traffic

  3. Vijay Shende says:

    Nice, its really true one, in today day its very plays an important role in digital word so every industry has a need of digital marketing to grow their business and to reach exact audience

  4. Mukund says:

    Great article. It is a big requirement in today’s world and the article is very helpful for same.

  5. Jack Ramon says:

    Digital Marketing have very important role in today’s period. I really appreciate your write up. The way you have explained your vision to manage things is really great.

  6. Rakesh says:

    Hi, Preetika Great post and you are absolutely right. Nowadays digital marketing is very important for businesses because most users are online.

  7. Hi,
    Thanks For sharing for poweful marketing strategies.

  8. Hi! It is really a great article! it has boarded my view! Thanking for your sharing. Digital marketing has become an vital role in today’s world.

  9. Hello,

    Absolutely true….! Digital Marketing plays very important role in promoting our business brand….
    thanks for the post….

  10. aftab says:

    Digital Marketing/Internet Marketing has an essential part in the present time frame. I truly value your review. The way you have disclosed your vision to oversee things is truly extraordinary.

  11. XYZ Infosec says:

    Recently I go through your article.It is a good stuff of digital marketing.

  12. I would say social media plays an important role in terms of business growth.

  13. hello sir how r u it is a awesome post

  14. Amit Ranjan says:


    That was really an amazing blog and I am sure that It will be a great help for the newbies. You r start own business then main part of Digital Marketing.

    Thanks for sharing, have a great day.

  15. Yes, digital marketing is the king of lead genration and growth in business.
    Thanks for sharing this useful information.

  16. Hii Your post is very encourage and thanks for shearing this post.. Social media is play a important role in business..

  17. digital marketing is very important for any website or article

  18. Robert Riche says:

    great help for me thank you

  19. aptron says:

    Awesome Article of usuful informations about digital marketing. thanks for sharing.

  20. Sana Khan says:

    such a nice blog post.. i appreciate you .. go ahead preetika

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