How to Optimize Your Internal Blog Posts Using the Pillar Strategy
If you’re having a hard time getting internal traffic through your blog, then you might want to try the pillar strategy. This blogging strategy involves building large pillar posts and linking them to small specialty posts. It takes a fair amount of work, but you’ll be surprised by the results that you can get from this internal linking tactic.
Pillar Posts
A pillar post is a long, detailed post that is meant to give an overall look at your topic. A good pillar post will be around 3,000 to 5,000 words. If your blog is about dogs, then a good pillar post is something like “Top 100 Tips for Dogs” or “The Master’s Guide to Dogs.”
You need to keep the topic broad so that you can make the post long, and this is a great way to capture people who are interested in your niche because you can cover many different topics with one post. Having a fast Internet connection will help you quickly research various topics for your post.
Specialty Posts
The best pillar posts will briefly cover various topics. For example, you can talk about the health differences of small and large dogs. You can then make a specific article about this topic that allows you to explore it further. A specialty post should be around 500 to 800 words, but it can be longer if the topic demands it.
How do you get people to go from your pillar post to your specialty article? Just link to the post and people will follow the link. This allows you to keep traffic on your website with ease.
Multiple Pages
If you still want to keep them on your page, then you can also utilize posts with multiple pages. For example, you’ve probably seen link bait articles that cover the top 10 products in a given niche, but they only list one product per page. This forces people to go through each page to see all of the content.
Not only will you increase your traffic, but this allows you to show more ads because each page will have new ads on it.
Funneling Traffic
If you’re like most bloggers, then you probably have a money site where you produce the majority of your online income. This can be a review site for a popular affiliate product, a sales page for your own product or a page with high-converting advertisements.
The best thing about this strategy is that you can link to your money site in each post. People tend to trust blogs the more that they read them, so this strategy increases loyalty while also making readers more likely to visit your money site.
Conclusion
The pillar strategy is a great way to improve internal traffic and funnel readers to your money site, and it’s an organic way to scale any blog. If you know your niche well, then you should have no problem creating various pillars and specialty posts. You can also use an internal linking tool to create better links within your blog.
