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Smart Places To Add Organic Advertising To Prop Up Your Brand

June 27, 2016 by: Jennifer Gretson 3

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Advertising isn’t the same as it was even a short time ago. The classic ways of promoting your brand or product – through TV commercials or print advertisements – don’t have the same sway they used to, and can be far too expensive for smaller budget operations as well.

And what that means for you is that you may have to be a little bit more creative with your advertising, and that means approaching the topic from an organic angle. Consider things like updating your LinkedIn profile, creating a Facebook page, interaction on Twitter streams, having a video channel, or creating digital conversations pieces as as few different ways to make this happen.

Update Your LinkedIn Profile

A very easy, efficient, and effective way to do some basic branding is by updating your LinkedIn profile. This could either be your personal profile or your business profile, but LinkedIn is a professional space for professional people searching for professional services. If you want to be seen as serious about your brand or your products, you have to have a super clean presentation on this platform in particular.

Create a Facebook Page

After your professional profile is set to do some organic advertising through interested searchers, your next step is going to be creating a Facebook page for your business. Typically you’ll have links to your main website from here, but this is a great chance to put out regular, casual updates about your products and services, and since it isn’t an intrusive process, anyone interested in your will automatically be sent there only when they’re already looking for something that you can provide to them.

Interact On Twitter Streams

Interacting on Twitter streams is another way to put your name and brand out into the virtual blogosphere. Simply by understanding how hashtags work, you can add your input into countless conversations and situations where people can then link to your primary material. The more you interact, the more trust people have in your statements (and products by association).

Think About the YouTube Angle

YouTube presents a whole different set of options for you as well. The more you know how to add your brand not only to your own channels, but to the channels of people that you interact with, the better your digital reach is going to be.

Create Digital Conversation Pieces

No matter what online platform you use, the better you are at creating digital conversation pieces, the more success your advertising is going to have. The thing that you want to be the most sure of is that you don’t look like you’re reaching or fishing for attention that you don’t necessarily deserve.