Many online marketing experts will tell you that 2014 has has witnessed the rapid evolution of Internet advertising techniques designed to ensure that bloggers achieve the visibility and conversion rates they desire.
While many techniques are being employed to reach these objectives, the art of sharing blog content has gained particular prevalence and staying power. Some bloggers may believe this tactic is as simple as creating and sharing their posts, nothing could be further from the truth.
In reality, sharing is an art that demands precision and systematic labor to yield an optimized return on investment. Some of the strategies that have empowered smart bloggers to build their audience include the following.
- Create shareable content
Although most bloggers are familiar with the principle that “content is king,” this hardly means they have fully grasped its importance in the practice of making their content shareable. The most shareable content typically possesses several distinct characteristics, such as scannability.
When viewers go online in search of content, most do not read Internet pages in their entirety. Instead, they scan through it to grab the information they want. In recognition of this principle, wise bloggers who seek to gain an advantage in online communications will include textual highlighters such as bullets, headers, and a clear, cohesive conclusion to maintain the attention of their audience.
As an example, Best Tire Review’s ”Buying Tires Online” data is structured and presented with such techniques as a strong title and numbered lists taht are easy to decipher and understand.
- Proactively share your content
Unfortunately, bloggers can get in the habit of creating great posts and merely sitting back to watch and wait for other people to start to share them. This is not an optimal approach.
Though you should eventually be able to rely on others to share your content (assuming it’s excellent and interesting), you will probably need to get the ball rolling yourself. Make a point of being proactive about sharing your content.
If necessary, you can develop SMART goals regarding tasks such as how many pieces of content you will share weekly and which social media channels you’ll use to disseminate it.
- Rewarding brand ambassadors
Eventually, the act of creating great blog posts will encourage the growth of a solid group of followers who are willing to promote your work for free. In the arena of Internet marketing, such people are referred to as brand ambassadors, and they will be an incredibly important part of your business growth.
If that happens, it’s vital for you to reward them periodically for the hard work they do on behalf of your brand. The type of reward you offer them may consist of anything from free promotional items with your company logo to public recognition on the “Announcements” section of your blog.
If you hope to expand your blog presence, you should recognize that targeted and politic sharing can be your key to success in 2014 and in the future. If you implement the sharing strategies outlined above, odds are your blog popularity will begin to grow at a healthy rate.
