The last two decades have completely changed the career outlooks for anyone with an Internet connection. Digital communications have reinvented the way we approach marketing, information, retail, and employment. Corporations are hiring content managers and producers to attract new audiences and explore various market demographics. Any small business with the slightest online presence is vested in their digital audiences. There is a need for storytellers who can draw readers into business blogs. So maybe you should consider a career in blogging.
No Lack of Work
There are many ways to go about blogging professionally. Those with experience in writing professions, such as journalism or copywriting, will often be able to find work managing online content for a single company. In-house content professionals will often write and oversee online catalog descriptions, email copy, and blog posts. Basically, any written communications between a company and a client.
There is also a huge need for freelancers in this field. Working as an independent contractor can be very rewarding, since you’ll get to choose the companies you work for, your hours, and even your work location. However, this lifestyle can be tricky for people used to traditional 9-5 jobs, since you must set your own hours and remove your own taxes.
Constantly Evolving
The professional blogging industry is still incredibly young, and it is continually adapting to consumer needs, search engine algorithms, and web traffic patterns. This means that bloggers must stay on their toes, reading up on current news affecting their trades. You must also stay in tune with social media updates, since these networks tend to provide gateways to blog posts – you know that you’re doing something right if readers are sharing your articles on social media.
The Freedom of Remote Work
Chances are, you’ll be able to find a blogging job, freelance or otherwise, which allows you the freedom of writing from remote locations. This can be a huge benefit for non-traditional employees to prefer to work at home due to family responsibilities, other job commitments, or decreased mobility. Unlike traditional office workers, you’ll no longer have to worry about the time commitments and expense of a long work commute.
These days, blogging is a completely viable career option, for remote workers and in-house employees. There are many routes to break into this industry, but they all start with writing. Get your foot in the door by posting your work online, build up some buzz through social media, and start applying!
