Technology is such a gigantic field that it’s no surprise there are so many people who blog about it. That said, just because it’s a popular topic doesn’t mean that you don’t have anything valuable to contribute.
Whether you’re a seasoned tech blogger or someone who is just now throwing their hat into the ring, here are five tips to get you moving in the right direction – do extensive research about the culture, read every new magazine you can get your hands on, write specifically to a demographic you can rely on, avoid fluffy or flowery language, and avoid copycatting your competitors.
Do Your Research About the Culture
Tech culture is pretty specific, especially where it meets up with the business world. To know how to write and what to write about, learn about IT governance and related topics so that you can see how those fields operate. By studying up, you’ll learn the language to use as well as some of the nuances that go into creating connections between like-minded individuals, and those are necessarily elements to have a great readership for your blog.
Read All the Latest Magazines
Look up and read the latest tech magazines. These can either be in physical or online format. The information will largely be the same, but with electronic versions you can stay a little bit more on the forward edge of things as they are happening, without having to worry about printing and shipping and such. You can even find topics that you want to write about in your blog simply by scanning through the headlines that you find. Figure out a way to relate what is being written in the mags with what you have to contribute, and there’s no doubt you’ll find a niche of people who are interested in reading.
Find Out Who Your Primary Demographic Is
If your blog readership is lagging a bit, it may be that you’re missing out on what your primary demographic is. Create some online surveys for your readers and find out what they’re interested in. If it doesn’t match with your content, you have a problem to fix!
Keep It To the Point
Too many words are exhausting for the typical reader. That means that inside your blog, edit to really trim the fat. If a word or sentence doesn’t really need to be there, cut it and don’t think about it twice.
Avoid Copycatting Your Competitors
It can be inviting to try to copy your competitors that are doing better than you. However, if readers figure out that’s what’s going on, you can lose a lot of trust very quickly. It’s better to forge your own path over time than try to take short cuts.
