Although blogging is constantly evolving as new trends (not to mention the unspoken rules) emerge, 2014 seems to mark the start of the era when blog optimization reigns.
“Blog optimization” refers to the process of ensuring that every component of your blog is designed to accomplish your company’s fundamental purpose … which is generally to attract attention and boost conversion rates.
Although the Internet is flooded with tips for how to optimize your blog, the following strategies are key.
- Create meaningful content
Although the phrase “content is king” has achieved epic stature in Internet marketing, it’s worth noting that not all bloggers yet recognize and respond to this principle. Much of the blog content that clogs the Web is irrelevant, tangential, and basically fluff.
It’s not just enough to recognize that blog content is typically created to catch and keep the attention of an audience; the typical blog’s textual character will not ultimately help its blogger develop or maintain the interest of the target market.
To engage your audience fully, your content must mean something. If, for example, your blog focuses on reviewing books, ask yourself what distinct, insightful information are you providing readers that they couldn’t find elsewhere?
Are you using clear, relevant language to do it? In the case of solid and useful sites such as Craft Clouds and its ”Cupcake Essentials” page, for example, descriptive adjectives for cupcakes like “light, fluffy, and beautiful” are used in a way that gives richness to the subject at hand; that is, how cupcake holders can enhance the aesthetic appeal of cupcakes.
This kind of effective use of language can make a piece of content more meaningful to viewers.
- Reward engagement
Ever since the rise of social media, marketing experts have acknowledged the role that meaningful relationships with prospective clients and faithful customers can play in boosting conversion and online visibility. This principle holds true in the blogosphere, and one great way to optimize your relationship with your target market is to reward engagement.
There are many ways to realize this objective, such as giving away free promotional products like T-shirts with your company logo on them.
- Make your content worthy of going viral
As most bloggers know, a blog can shoot from obscurity to astounding popularity within a matter of hours if it “goes viral.” When several people share a web item such as a blog post or video with many other people in their social networks, it can quickly go viral.
If you can advertise your work in this manner, it could be seen by millions of people all over the world and improve your presence and power on the Internet. Making your content worthy of retweeting or sharing is therefore your goal.
And how do you make your blog content viral? By keeping it contemporary and cutting edge. Also, a great blog post will be free of fluffy, tangential matter that does not contribute to the shape and substance of the work.
If you’re serious about building your brand online through blogging, there are a wide range of blog optimization strategies you can employ to accomplish this objective. By utilizing the strategies outlined above, you could find yourself earning the type of visibility and conversion rates that will render the growth you desire.
Good luck!
