Running a Travel Blog: Tips for Success
People travel the world all year round, looking for fun places or just for a change. Traveling has also moved from being just for holidaymakers, since working professionals can also access memorable cruises. Guess where travelers will be looking to find information about where they want to travel – travel blogs of course!
With over 200 travel related blogs on the internet and hundreds being launched on daily basis, you need to make sure your blog stands out in order for you to remain relevant. Here are tips that you can use to make your blog stay relevant.
Always Strive for Excellence
The only way that you can deliver excellence and maintain it is to understand your audience. Know the people that visit your blog and try to provide what they need. Remember, it is not what you write that matters, but it is what your audience reads that matters.
Engage Your audience
When you go on a journey, take your audience with you. Make sure you provide as much detail as possible. However, don’t provide irrelevant details, just grab the magical moments and explain them in detail, leaving nothing out.
To hold the attention of the audience and maintain it, try to incorporate an element of suspense in your writings. This will give the readers something they can relate to, and a reason to stay until the end.
Use Descriptive URLs
URLs represent the titles of your blog pages and blog posts. When you set up your blog, the default settings are the ones that will take precedence. Default settings are ineffective when search engines look for your blog. This is why you need to modify the default settings to include the title of your posts.
Publish Regularly
Your audience looks up to you to get fresh content all the time. Repetition beats the logic of your blog. Make sure that you post a minimum of three times a week. You can write your blog posts and schedule them to be released on the days when traffic is high, to maximize on exposure.
As times change, the needs of travelers also change. Problogger reports that using visual content generates more click throughs than using posts that contains text only. Visual content will definitely catch the eye of the reader.
Include Links in Your Posts
At the end of your posts, have a link or a plugin that will allow your visitors to promote your blog on other platforms. This promotion gets more people to your blog, which builds your audience.
Take Advantage of Social Media
Social media is a free platform that you can use to expand your reach. However, you need to do this in a systematic way. Create your persona across all social networks. Use similar names, profile picture, and a similar description. This will help you build an identity. Make social media a part of your blogging schedule. Use social media to connect, not to over promote your blog.