If your business website does not have a blog, it is something you should think about creating. A blog will add value to your site and bring in customers for a number of reasons.
Blogs Add Value And Create Good Will
A blog acts as a mechanism to bring visitors to your site who are interested in what you have to offer. With a little luck, some of them will become customers. In the old days, they used to call this making the phones ring. The more people that visit your website, the better your ranking in Google and other search engines and the more likely new customers are likely to find you in the future.
Blogs Affect Website Rankings
Websites are ranked by a number of things. One is the one that you have probably heard a lot about, the number of links on the Internet that point to your site. But search engines like to see other things, including original content that changes regularly and predictably from week to week.
Blogs Offer Something Free To Prospective Customers
This is where a blog comes in. Blogs are like small magazines that have a new edition every so often. If people like a blog and find it interesting, they come back later to see if there is something new and interesting there. If they really like it, they send a link to their friends to show them what they found. If their friends like it, they send it to their friends and you have a winner. Everybody clicking on a blog in your website helps your site turn up higher when somebody is searching for something that you have.
The old blog editions can still be found on your site after the new editions are installed, they are just a little farther from the landing page. This helps position your site as one robust with original content. In addition if the old blog pages on your website have links to product pages on your website, this increases the total quantity of links to your website, which is one of the things that Google counts when it is ranking you.
Old Blog Editions Keep Adding Value
So over time, a good blog helps your website in quite a number of different ways. Because reading the blog is free, people feel like they have been given something valuable and are more likely to read old ones and look around your site. Each reader adds to your visitor count and some readers pass the link on creating general public interest. As time goes on your site accumulates original content and isn’t ranked into the “static” category.
Blogs can give prospective customers insight into services that your customers may have never thought about, such as this site that offers to quote the entire bill of materials for a product you are making. Wouldn’t that make responding to a Request-For-Quote easier!
There are a couple of things to be careful about when putting a blog on your website. First, be sure that it is published from inside your domain so that its traffic gets ranked as part of your domain’s traffic. Second be sure that new material is added regularly over time, and not all at once. Third the blog should offer real value and should be something that people might share with their friends. Fourth, examples from that value should link to your product pages.
Because it is something that adds value over time, the earlier you get started on a blog the better
3 Comments on "Why You Should Add a Blog to Your Business Website"
Hi there, this very nice article which is a great use.It might be helpful,Thank you for your research buddy
adding Blog in business website is very important. but some of business websites forget this. By reading this articles they release to start blog in there website.
The two points which you have mentioned in your blog about when putting a blog in your website are really very important. Most bloggers and website owner forget these point.