As a small business owner, you understand the work that goes into promoting your products or services. You’re probably ready to dive headfirst into online marketing. Unfortunately, your budget is laying a roadblock to your marketing plans.
Don’t let a lack of funds prevent you from promoting your business online. There are many ways to do some in-house marketing until you can hire someone to handle the task. A blog is one way to grow your local business.
Blogging on a regular basis builds your online authority and improves your reach in the search engines. It gives your website visitors content to read and engage with. Since you’re already familiar with your business and how it impacts the community, it should be easy to come up with interesting topics to write about. Here are three tips to keep things fresh on your business blog.
- Brainstorm with a Team of Writers
When you first start a blog, writing about your business is fun and easy. Every business-related topic inspires you, and the ideas keep flowing. This can go on for months or years, but your flowing fountain of ideas will eventually run dry. Brainstorming ideas with a team of writers gets creative juices flowing again.
Don’t be afraid to bounce your thoughts around with other writers. Use them as a sounding board for your ideas. Sometimes, silly ideas can lead to something great. When brainstorming fails to inspire you, reach out to other departments for ideas. Customer service and the sales department are good places to start.
- Follow the News and Popular Culture
Follow the news for blog ideas. There’s a good chance you can relate a piece of news to your own business. Share the opinion of your business and ask for blog comments, especially if the news involves a local matter.
Like the news, popular culture can give you quick inspiration for a blog post. At the suggestion of “Business 2 Community,” use pop culture as a jumping off point for creativity and give personality to your blog.
- Invite Guest Bloggers to Post on Your Blog
Guest posts are a good way to change things up now and then. Guest bloggers can fill your pages with fresh, new content. Some readers grow tired of the same voice and tone every day, so adding a new writer to the mix can break this up.
Guest bloggers usually bring some of their readers with them. Therefore, guest posts a good way to gain a new audience for your blog. Some of those readers will become new customers. If you cross-blog for other businesses, you can help create new partnerships in your community.
Social media, search engine optimization (SEO) and email marketing are other effective ways to perform in-house marketing for your business. Blogging often overlaps these marketing methods. In fact, business blogs can use these marketing methods for blog promotion.
Whether your business deals with financial products, construction, mitigation or gourmet foods, a blog can launch your local business into online marketing. It’s okay to start small and build up over time.
1 Comments on "3 Ways to Keep Things Fresh on Your Business Blog"
When you invite bloggers from different websites to write for your blog, you’re also gaining a new audience that might not have otherwise stumbled upon your blog. Additionally, cross-blogging can often lead to other types of partnerships if you decide to send some posts their way as well. In the end, cross-blogging is a win-win for everyone involved.