6 Tips for Helping Your Blog Strike the Perfect Balance Between Relatable and Aspirational
Maintaining a blog can be a rewarding experience, whether the blog is personal or professional. Some people publish blogs about family life, while others blog about their careers. Many individuals have blogs about various hobbies, from fashion to photography to scrapbooking to building model airplanes. Countless blogs exist solely for the purpose of marketing various products and services, such as the kinds of blogs found on websites for dentists, chiropractors, and network marketing affiliates.
No matter what kind of blog a person maintains, making it relevant to the intended audience is essential. If people are going to return to a blog, they must feel that it provides value to them. In most cases, this means that a blogger needs to make a blog relatable to its readers. In many cases, providing blog content that is inspirational or aspirational to readers is also useful. By following several tips and tricks, a blogger can implement improvements that will increase the value of a blog to its readers.
Providing Relevant Links
One easy way to make blog content both relatable and aspirational is to provide links to other relevant sites. This could mean networking with other bloggers or businesses that offer content on similar topics of interest. A person who blogs about staying organized might opt to provide links to self-storage companies or closet supply businesses, for example, and weigh in on the benefits of each for apartment dwellers with too much clutter. These links will give the reader somewhere to continue reading if he or she wants to learn more and positions the blogger as a valuable and knowledgeable source of information.
Inserting the Right Keywords
In order to attract readers who can benefit from and relate to a blog, inserting the right keywords can be helpful. A blogger who writes about parenting may wish to insert certain keywords to improve overall search engine rankings to draw in her intended audience. Such keywords and key phrases might include “homeschooling”, “healthy meal ideas”, and “curfews for adolescents”, so the right readers will find the blog when they are searching for relevant content. However, keywords should not be used in an awkward and unnatural manner; they should be included naturally in blog articles so that they contribute to the overall quality of a blog.
Offering Tips That Readers Can Use
When readers come to a site for information, they are often looking for tips that they can reasonably implement in their own lives. A blog on photography might offer several tips on optimal lighting and background choices. A wedding blog could provide readers with weekly tricks for surviving the process of planning a large wedding. If a blog continually offers the right kinds of tips to its intended audience, then striking an ideal balance between aspirational and relatable will become easier with time.
Using Humor to Connect With Readers
Using humor in written content can be a great way to relate to readers. Matching the style of humor to the people who frequent a blog is critical. Bawdy jokes used on a blog about spirituality are not apt to be received well, no matter how much the blogger believes that the jokes are connected to a particular topic.
Listing Goals That Readers Might Adopt
One way to maintain an aspirational theme is to share personal goals, along with the trials and tribulations of achieving them, that readers may connect with and appreciate. A site for people who aspire to become wealthy might list a daily goal designed to bring people closer to their aspirations. A section for comments might be provided, so the readers and the blogger can discuss the daily goals and offer further insights. One common example would be weight loss: bloggers across the Web share their personal setbacks and success stories, and their readers send their support and share stories of their own, developing a tight-knit community—and earning the blog consistently high traffic.
Sharing Experiences
Sharing experiences on a blog could be the most effective way to relate to the people who visit it. Reading about the experiences of others gives individuals the sense that they are not alone in their interests. Exploring a blogger’s experiences makes that blogger seem more authentic and accessible. According to Psychology Today contributor Joshua Gowin, Ph.D., “telling stories builds empathy”. Establishing a sense of empathy with readers may be the most authentic way to achieve a perfect balance between relatable and aspirational.
2 Comments on "6 Tips for Helping Your Blog Strike the Perfect Balance Between Relatable and Aspirational"
hi,
very good and nice post
your post always give a good information so carry on …. good job
Its a perfect article for bloggers