There are perhaps as many reasons to start a blog as there are people. People start blogs to promote a business, their profession, or simply to share their thoughts and opinions. The great thing about starting a blog is that it’s free for inexpensive. It only takes a moment to create a blog on sites like Blogger or WordPress. To develop a successfull blog, you need to develop a concept, launch your website and keep writing. If you have a passion, people will become loyal followers and read your blog for insights, knowledge or pure entertainment.
1. Create a concept. You have a passion for something. You just have to identify it. It can be something that reflects your daily experience or interest. You may want to consider sharing your knowledge and experience about gaming, food, movies/entertainment, politics, cars, maintaining bodily health, digital marketing or your business. Your blog can be more than just a hobby. It can be a simple and powerful tool to put a personal face on your brand and connect with customers.
2. Figure out ways to help people. Given enough time, you can become an expert on your topic. To do this, you may need to focus on your topics more narrowly. If you’re passionate about the subject, a blog provides the perfect means to teach and share. Providing the latest news and updates on trends can position you as the ultimate insider on the subject. People love humor. Find a way to share your experiences through humor. Serve as an inspiration to others. Any obstacle or difficulty you’ve overcome can help inspire others to overcome their problems.
3. Keep a close eye on your competition. Looking at other blogs on your topic can help you share information that is different. It can help you identify your writing niche and set you apart from your competitors.
4. Generate a catchy name for your blog. Names, especially catchy ones, can get the attention of readers who are inundated with information from every source imaginable. Brainstorm and create a list of names. As you freely associate ideas, one or two may stand out. Read other blogs to discover why the name or a headline caught your attention. Friends and family members can also be a great source of help and discovery.
5. Decide where to host your blog. WordPress is one of the most popular blogging platforms, though you’re free to choose your blogging format. Sign up for an account with WordPress.com, build your blog and choose a web hosting service.
6. Conduct keyword research. Keywords are the words and phrases people use when searching for information on the Internet. Google provides “Keyword Planner,” which is an excellent tool for choosing topics and finding out how often people search for that topic. Research and planning topics around keywords is good, but your blog should always follow your interests and passions. In a world of billions of Internet users, there’s a good chance that others will become passionate about your niche.
Write! Take the time during the week to post on your blog. Regular posting will keep readers coming back for more. Regular posting will also help your blog move up in search engine rankings.
