Using a Blog to Market Yourself as a Freelance Professional
As a freelance professional, you need to have a strong strategy for promoting yourself on the Internet. Whether it is due to a lack of local options or the money that can be made through online professionalism, more and more people are flocking to the Internet for online jobs. You need to have a method that allows you to stand out above the rest while attracting attention to your abilities.
Mobile Accessibility
While most default blog themes are preset with mobile accessibility, you need to make sure that those devices are still able to access your content should you change the way your site looks. What is displayed on a 22-inch widescreen PC monitor will not look the same on a five-inch smartphone display. Those looking to hire freelance professionals use their smartphones as much as anyone else.
Develop Language Skills
Although many bloggers have a working knowledge of proper grammar and spelling, many others don’t put in the same amount of effort. It’s those individuals that cannot be bothered with proofreading and proper grammatical skills that wind up losing quality traffic. When marketing yourself on a blog, you need to display the same professionalism in your content as you do in your craft.
Socialize Your Professionalism through Media Sites
Social media sites can be more than a method to chat with family and friends. You can use a variety of social websites in order to enhance your professionalism. Videos, images and more can be integrated into your blog from other social hubs to provide demonstrations of your skills to potential clients. As most of these sites can be interconnected with links back and forth, you can build an intricate web of information about your freelance capabilities.
Building an Online Portfolio
Depending on your marketable skills, you can use your blog to develop an online portfolio that potential clients can examine. Developing a list of your capabilities is virtually the same thing as when a company displays certifications for product developments. In this instance, you are the product that is being examined, and listing your qualifications and skills can give the potential client reason to contact you.
Connect Current Events to Your Blog Posts
Current events and news can draw attention to your blog posts from virtually anyone. Some theorize that connecting current events may make your blog more visible to those searching the Internet. However, you want to keep your content professional and centered around your marketing niche.
For example, let’s say that the Olympics have just started. If you are a graphic designer, you could create a blog post centered around your personal ideas about the logo used in the Olympics and offer a few images of your own as examples of your artistic tastes and abilities.
Developing proper marketing strategies can give potential clients a reason to hire you for online work. Keep your posts as professional as possible while offering demonstrations of what you can do for a prospective employer.
