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3 Ways Blogging Can Improve SEO

January 14, 2014 by: Jennifer Gretson 9

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With SEO effective from a cost and traffic perspective, it’s a strategy that many marketers are investing in. While there are countless techniques that can improve SEO, blogging has proven itself to be one of the best. Here are three ways that maintaining a quality blog can help your SEO efforts.

1) Consistently fresh content

To earn love from Google, it’s important to keep a website up to date. Otherwise, stagnation can lead to a drop in a rankings. One of the easiest way to keep your site fresh is to post consistent blog updates at a frequency of two or more times per week. This lets Google know that your site is maintained and that visitors can find fresh information. Search engine robots will continually scan your site, and visitors will return to see what’s new.

2) Social shares

It’s no secret that people are spending more time than ever on popular networks such as Facebook, Twitter, Google+ and Pinterest. Although there was only a minimal correlation between SEO and social sharing a few years ago, the two have become increasingly intertwined. A study by Searchmetrics found that some of the top social sharing ranking factors were Facebook shares, Facebook comments and tweets on Twitter. This means that the more you blog, the better chances you have of getting your content shared. The end result is a gradual improvement in search engine rankings. For even more success, it’s helpful to install social share buttons on your blog to streamline the process.

3) Internal linking

You have complete control over your blog, which means you can insert internal links into your posts. This is helpful because using the right anchor text to link to another page helps search engines better understand what your content is about. It also encourages readers to explore your site further and should increase the number of pages per visit that they view. You can take it one step further by analyzing your traffic to determine which posts are most popular within your blog. That way you can focus on them when deciding which posts to link to in the future.