It is a fact of business life these days that having a blog on the company website adds tremendous value, and helps to grow the business in several ways. One big way is to position the company as a knowledgeable leader in a specific industry, and earn respect among both peers and potential clients. Then too, the informal tone of a blog is great for establishing rapport with clients and site visitors, and to inform them about new product lines, upcoming events, and all kinds of company announcements.
Why Blog?
Cleverly worded blogs also drive business to the website by embedding keywords that search engines like Google will come upon and use to inform their search algorithms. If the content written on a blog is particularly engaging and informative, other bloggers and companies are more likely to link to a website, which increases visibility to search engines, and again drives more visitors to a website.
A blog also gives any company an industry voice and enhances its branding, which is a major way of distinguishing one company from another. Last but certainly not least, a blog can actually save money for a company by reducing the budgeted cost of print, radio, and television advertising. These advantages are no less pronounced for VoIP businesses than those in any other industry.
Great Blog Topics for VoIP Businesses
Company blogs can really be about anything—almost any phase of the company business or anything related to it can be of interest to readers if the blog post is well-written and informative. Technology blog posts can be very interesting because they inform readers about new ways of doing things or about how existing processes can be improved by adopting newer technology. One area where this is especially true is in Voice-over-IP technology, because it offers so many advantages over traditional phone call methodology. There are literally hundreds of topics related to VoIP which would be of great interest to readers, but here are a few to get started with.
Security
Voice-over-IP hackers are already busy at work attempting to infiltrate VoIP technology and infect computers using the software, as evidenced by a widespread attack in the latter half of 2014, nicknamed Shellshock, which initially affected more than one million computers. Some interesting spinoffs on this main topic might be the secondary attacks sure to come, damage done to those computers infected, and how long it takes to develop a patch which plugs up the vulnerable section of code.
Net Neutrality
Communications tollgates remain a hot topic among internet citizens all over the world, as they wrestle with the notion of whether or not to charge for communications which cross company borders and enter into domestic traffic patterns. One advocate group in favor of these tollgates are the telecommunications companies, which would like to impose fees that allow them to make money from their own subscribers as well as from businesses seeking to use their communication networks. A good blog might address keeping the Internet free of such charges, and why net neutrality is so important.
Product Review
A good product blog might review the success (or lack thereof) of Ooma’s Telo Air box, which is an upgrade from its router strategy that formerly made the connection to the Internet for VoIP calls. Ooma is an industry leader as a VoIP service provider, and new ideas from them are always worth watching. This one allows the user to stop working directly with a phone provider, e.g. Verizon, and becomes the sole service needed for VoIP calls—something visitors to a VoIP business’s blog will certainly be interested in hearing about.
Industry Developments
According to an article in Bloomberg, Microsoft has developed and is seeking a patent for software which silently records conversations made in VoIP mode, ostensibly for the purpose of filling in a gap that currently exists because no modern technology is capable of recording VoIP phone calls. Covering new developments in the industry is a great way to keep readers coming back to a company blog again and again.
2 Comments on "4 Great Blogs For VoIP Businesses"
Nice Blog sir thanks for blog Last but certainly not least, a blog can actually save money for a company by reducing the budgeted cost of print, radio, and television advertising. If the content written on a blog is particularly engaging and informative, other bloggers and companies are more likely to link to a website, which increases visibility to search engines, and again drives more visitors to a website.
Thanks for the Blog sir
I was happy to view your assessment of the Omma phone because I understood
hardly any regarding it and just how it differs with the various other
VoIP services.