4 Ways Blogging Can Grow Your Interior Design Business
Interior design can be both a lucrative and a competitive field, and those who work in the industry must remain knowledgeable on growing and changing trends. One trend that numerous individuals are learning to take advantage of is the use of social media to advance their careers. A person who owns an interior design business can utilize various social media platforms in a variety of ways. Since so many people are members of and participate in social media sites, getting involved with such sites is an optimal way to reach and impress prospective clients. Here are just 4 ways that blogging can grow an interior design business.
Social Blogging Is the “Next Frontier” of Blogging
Blogging has evolved along with everything else in the world of social media. According to Inc. contributor Carolyn M. Brown, “the next frontier of social networking and weblogging is social blogging.” People who frequent a site are generally interested in seeing updated information in the form of written content, photos, podcasts, and videos. When people can follow the daily activities of a designer, they are more likely to return to that designer’s blog in order to remain informed.
Fresh Content Is Vital to a Blog
In addition to providing updates on daily activities, a designer should also provide a continual stream of fresh content that will be of interest to readers. As Biz Ladies blogger Rebecca Levie Osberg discusses in an article published at Design Sponge, knowing what to post is what most people find to be the most difficult. However, by exploring online, a designer can gain a sense of the topics that seem to capture and hold the interest of the general public. Browsing the sites of other designers may also give a person a great number of ideas for blog posts.
Networking Is Basically Free Advertising
Advertising is essential to any business, but the huge growth of social media in general has led to a new form of advertising that costs relatively nothing. By using social media sites to network, designers can have their names introduced to countless other businesses and potential customers. Many professionals and businesses exchange names and links to their sites.
An interior designer might also provide guest content for the blogs of other designers. In a situation like that, everyone involved benefits: The owner of a blog benefits from publishing fresh content with a unique perspective, the guest blogger benefits by including a link to his or her site, and the readers benefit from viewing useful content on a topic that interests them.
A Blog Should Be Used As One of Several Options
By using a variety of social media platforms to engage people, a professional is creating multiple opportunities for engagement. As demonstrated on this business’s site, a company can offer current and prospective clients several different places to visit when exploring that business. One technique that many companies use is to offer information on one site that prompts users to go to another site for more information: After viewing a business’s Facebook page, users may be invited to visit the company’s blog to read a new article on environmentally-friendly trends in interior design. At the end of that blog article, readers may be prompted to visit the company’s Twitter page for daily updates.
Interior design is an exciting industry, but it can certainly be a competitive one. Designers can do many things to expand their businesses and grow their clientele. A blog may be utilized as an important tool for keeping past, present, and potential clients engaged.
