Have you been hired to blog for a business, or are you getting ready to undertake that task for your own company? There are certain “must haves” in this realm that may not have applied to your personal blog. If your business blog isn’t driving business up and forward, it’s a waste of your time […]..
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Blogs have become the weapon of choice when it comes to marketing a business online, but did you know that this marketing can also help with local events and trade shows? You don’t need a national brand to start blogging. Even a small, local business can greatly benefit from a blog. Here are a few […]..
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Social media sites are vastly popular for one primary reason: they are sociable. Friends, family, customers and businesses have a platform of which they can use to interact with each other. Blogs can offer a similar experience as long as you’re willing to participate and interact with your visitors. Although your blog may not have […]..
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If you’re having a hard time getting internal traffic through your blog, then you might want to try the pillar strategy. This blogging strategy involves building large pillar posts and linking them to small specialty posts. It takes a fair amount of work, but you’ll be surprised by the results that you can get from […]..
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Perish the thought, but the word on the street is that the rise and fall of the blogging era spanned the years from 1997 to 2013. But is it really all down hill for the blogosphere from here on out? Whether your blog is a diary of your daily life or a trendy stream of […]..
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Some people have argued that blogging is dead after having been killed by social media such as Facebook and Twitter. These sites allow people to make short updates, photos, videos and links to other sites, and ever since they’ve gone mainstream they’ve been the go-to methods for teenagers and millennials to express themselves online. The […]..
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You’ve been hard at work, plugging away at your latest blog article on managing IT projects and talking about best practices in IT portfolio management. It’s been a great week. Before you know it, you start getting emails from a couple of big-name companies who want you to let them advertise their latest software packages […]..
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  Professional bloggers don’t just sit down and write articles all day. They are expected to have a well-rounded grasp of digital communications, design, and development. Bloggers often perform a wide range of duties to maintain content and attract audiences. If you’re trying to become a professional blogger or gain skill sets to help you […]..
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You’ve been blogging for a while and are starting to get a solid readership. A friend says you can turn your blog into a money-making machine if you use affiliate marketing strategies. You’re all ears. Your friend even emails you a copy of his last affiliate check, and you believe an extra $500 a week […]..
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If you’re lucky enough to work part-time or full-time as a professional blogger, then you probably spend a significant amount of time working from home. But have you taken the time to carve out the ideal working space in your residence? If not, it’s time to start brainstorming your new work space. Here are four […]..
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