Study after study has shown that today’s consumers don’t want to get bogged down by blocks of text. They want easily digestible content they can consume on the go, such as Vine-esque videos, infographics and memes. While there are still blogs largely featuring text content alone, that only works in certain niches and industries. If […]..
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  You created this great blog site a while back, and you’ve gotten comfortably into a writing groove. But over the last five years, the number of bloggers has increased at a ferocious rate.  In fact, more people are making a career out of blogging than ever. People who are starting now are joining the […]..
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Although new social media channels emerge on a regular basis, blogs have held their own as a strong and effective method by which business owners can advertise their goods and services online. As 2014 starts to wind down, company executives who want to outshine their Internet competition will need to gain access to the most […]..
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Many online marketing experts will tell you that 2014 has has witnessed the rapid evolution of Internet advertising techniques designed to ensure that bloggers achieve the visibility and conversion rates they desire. While many techniques are being employed to reach these objectives, the art of sharing blog content has gained particular prevalence and staying power. […]..
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Although it started as a form of online journaling, blogging has become an incredibly effective medium for businesses to communicate with prospective clients and build their base of loyal customers. Much of the conversation surrounding how to optimize a company blog has centered on the form and content of blog posts, however. While this aspect […]..
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  These days, there’s a blog about everything you can imagine. If there’s not, that’s likely because there’s not a big enough niche to make it popular, and there have probably been many bloggers before you who have tried and failed. This means that if you want to make a name for yourself blogging or […]..
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Although blogging is constantly evolving as new trends (not to mention the unspoken rules) emerge, 2014 seems to mark the start of the era when blog optimization reigns. “Blog optimization” refers to the process of ensuring that every component of your blog is designed to accomplish your company’s fundamental purpose … which is generally to […]..
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Blogging is one of the easiest and most effective ways to promote your business. It also helps establish your authority and increase brand awareness. Whether you want to market your products or write about your hobbies, consider starting a blog. It’s fun, cheap, and convenient. Anyone can do it. With millions of blogs out there, […]..
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When most people think about starting a blog, their first instinct is to think through their interests and hobbies and try to decide what they would enjoy writing about. That is fun, and it is a great thing to do if sharing knowledge is your goal. If making money is your goal, then the sad […]..
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Starting a blog is not as difficult as you may think. If you have a love for something, anything, you can write about it and share it with the world. However, like anything of importance, you’ll have to be committed to making it a success. Step #1 The first step, and perhaps the most important, […]..
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