Get Intense and Start Your Health and Fitness Blog Off Right
If you want to tackle the growing health and fitness industry by starting a blog, you’d be wise to have a plan. The topic is far too broad to approach without breaking it down to something that’s more manageable.
Once you know who your target audience is, it will be easier for you to choose a topic for the blog. To get an idea of your ideal reader, you may want to paint a picture of that person in your mind.
Get as much detail as you possibly can, so that you’ll be able to make sure your concept and title for the blog are a good fit for the age group, gender, and interests of the group you want to connect with.
Choose a target market
Next, think of a hook that will make your health and fitness blog stand out from the many similar ones online. Will you be offering tips for seniors, people who have chronic health conditions, readers who still love chocolate but want to get fit, or women who have recently given birth?
Any of the above are examples of niche markets you may might consider targeting.
Get the right keywords to bring in targeted visitors
Once you’ve made a decision about the type of health and fitness blog you want to start, the next thing you’ll want to look at are the types of topics that will drive traffic to it. With the changes to Google’s Hummingbird algorithm, you’ll have to choose a combination of short and long-tail keywords.
The old strategies of using short keywords to try to rank highly on search engines will no longer work in the current online landscape.
For best results, use a combination of keywords in your search engine marketing strategy. The new algorithm will be heavily focused on phrases that will look like ones your site visitors are likely to use in conversation. Focus on listing the type of health and fitness information the people in your target market will be looking for online.
The great thing about a blog format is that you can update your content regularly in order to provide a consistent flow of information that’s of interest to your readers. Are there any news stories that will be of interest to your niche market? Cover them on your blog!
Review the latest supplements or provide information about exercise equipment. Try tips, top 10 lists, videos, and images to draw attention to your site.
Always track your results so you can identify the types of content that most appeal to your readers. Over time, you’ll get a stronger feel for what will work best.
