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How to Grow an HVAC Business By Blogging

February 19, 2015 by: Jennifer Gretson 3

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A blog can be invaluable to a business, regardless of the type of business that offers it. Innumerable individuals appreciate having access to information that they can use. When a potential customer is able to consult a commercial site and find a wealth of relevant information, that person is apt to return to that site when they’re ready to make a purchase. Additionally, a business that offers valuable information on its site may seem more credible than a business that offers little or no content of value to users. Any business can benefit from blogging. As an example, here’s how to grow an HVAC business by blogging.

Why an HVAC Business Should have a Blog

Along with the other information provided on a site, a blog can serve as an effective marketing tool for an HVAC business. A consumer might go to an HVAC website to browse infographics such as this one, find hours of operation, contact information, prices, or helpful articles. In an age when content is available on virtually any topic, users have grown accustomed to perusing site information before they decide whether they will contact a business.

Getting Started

Once an HVAC business has a blog, the next step is to determine how to make the most of that tool. A person who runs an HVAC business may know nothing about blogging or online marketing in general. However, by learning a few basic strategies, such an individual could soon offer a blog that is useful to customers searching online for HVAC businesses.

Providing Content That Customers Want

According to Contracting Business contributor Joe Pulizzi, it takes both time and consistent blogging to see a return on investment. A blogger must develop a steady flow of content that is of interest to customers. One way to get started is to make a list of all the topics that may interest HVAC customers, from tips on increasing energy efficiency to articles that provide reasons that people should schedule regular duct cleaning. Once a list of viable topics has been constructed, a blogger can either write articles on those topics or purchase content from qualified professionals. Most business owners must remain focused on running their businesses, so buying blog content is typically an effective strategy.

Keeping the Stream of Content Running

As VegasInc contributor Danielle McCrea asserts, consistently offering information is a great way to build a regular audience. If a blog rarely provides users with new information, they may stop returning to it. This is why it is so important to offer people an ongoing stream of valuable posts. One way to accomplish this is to invite guest bloggers to contribute content to the business blog. Only information that is relevant to a site’s users should be accepted. The content should always be well written and informative, or customers will find other sites to supply them with the information they seek. By allowing guests to insert links to their own blogs or sites, a site owner may even be able to obtain quality posts for free or for a nominal sum.

Employing Basic SEO

Once a blog goes live, a blogger will need to employ some basic tactics to ensure that online users find it. Search engine optimization (SEO) is a term used to describe an assortment of techniques that may bring a site as high as possible in search rankings. When potential customers browse online for an HVAC business, they type various words in the search engine of their choice. If those words are used in the content on a site, consumers will find that site when they search online. However, such keywords should not be overused within the contents of a blog, or they could be penalized by search engines for keyword stuffing and actually be ranked lower.

The HVAC industry is a competitive one, but an HVAC business has plenty of marketing options. Marketing online with a blog is one of the least expensive ways to reach customers. By utilizing a few simple strategies, a blogger can help to grow an HVAC business.