Although company email is the main force that drives communication between employees, employers, and clients, the constant barrage of notifications can reduce productivity and even raise stress levels for busy executives. There are other ways to communicate to and between large groups, especially if mass emails get to be a common occurrence.
Blogging is a form of communication that may appear resemble a diary entry, but it can offer a real-life solution to business communication and online familiarity with SEO content.
Product confusion solved
Confusion over a product’s use or normal operation can generate dozens of emails between engineers, salesmen, and customers.
Blogging will put everything on the table. Any questions that are being asked, whether in-house or in the field, can be addressed directly through a carefully worded blog.
Improper software versions, operator error, or basic malfunctions really should be addressed in a blog to solve all customers’ issues. After the blog is published, only unusual questions will remain to be covered, which should reduce email traffic significantly.
If you supply honest information about products and services, customers will look to the blog for answers rather than burying you with a barrage of emails every day.
Link strategically
Your blog should not download slowly due to excess links and icons on the page. Slow pages are quickly closed by customers, and they’ll quickly resort to email or a competitor for answers.
Streamline the blog so customers can read it and move on with their day. Blog pages should be relatively clean, allowing for comments at the bottom that receive timely responses.
Link critical items, including the company’s website, social media contact, and email address. There’s no need to place every social media icon on the page. This format can be interactive to a certain degree.
Shorter is better
Nobody likes (or even reads) an email that’s two pages long, so a company blog entry needs to follow the same rule. A daily blog should be between 200 and 400 words long. This word range offers enough space to introduce a topic, describe it, and conclude with a piece of advice or plan of action.
You have to assume your customers are just as busy as your business is, so they’ll appreciate a succinct blog. Avoid long entries that only force customers to call or email the business with questions that should have been answered online.
Commitment to medium
A daily blog is ideal for the business world. It shows that your company is committed to its product and customers. Blogs that are not kept up regularly are quickly forgotten.
The neglected blog is a blemish on the company’s commitment to information flow. However, a blog can easily backfire if it’s all just promotional. Avoid direct advertising in any of your blog entries. Customers want relevant information about the industry.
Instead of talking about a product and its primary purpose, blog about its benefit to the environment or an unusual application. Talk about farther-reaching ideas, such as the real estate market being helped by solar panel installations.
Blogging for business frees your email pathways from time-consuming questions that could be swiftly answered in a basic 400-word write-up. Try a blog to cover questions, whatever your line of business, and you’ll see your customer base widen. Communication breeds familiarity and potential sales.
