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Where To Start When Blogging About Business

November 11, 2015 by: Jennifer Gretson 13

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Business blogging can be very rewarding as well as lucrative in terms of your writing process and career, so it’s not a surprise that it’s such a popular place for many people to start. However, there’s a bit of a conundrum right off the bat. People thoroughly involved in business often don’t have time to write, and people who write a lot don’t always have a ton of time to do business.

So, how to you deal with that intersection, as a blogger? Where do you start, when you look at that blank screen and try to decide what to write about? To help you, consider thinking about things to avoid, showing great presentations, proving your trustworthiness, quoting intelligently, and learning the right words, stylistically.

Point To Resources About What To Avoid

A great place to start is to point to resources about starting a business, particularly the ones that tell you what to avoid. There are a billion ways to be passionate and successful, but listing all of those can be intensely overwhelming. So rather, without being negative, you can be a part of the blogging community that gently suggests there are good pathways which center on the idea of avoiding mistakes, rather than just pursuing success.

Show Examples of Great Business Presentation

As a business blogger, you want to give great examples of business websites. From these websites, your readers can look at primary sources to see what it is exactly that you’re commenting on when you write your articles. The more definite you are about what you view as success in specific businesses, the more your readers are going to want to come back for more information to you.

Prove that You Can Be Trusted

If you’re a writer, and not already a business person, then how do you get people to trust you when you write about business? There are a number of ways to do this, but the simplest way is to never say anything you aren’t sure of. Report, rather than create, your content at first.

Quote Experts Instead of Yourself

Following with the idea of trustworthiness, if you learn how to quote experts in business accurately, you’ll go far in understanding one of the primary techniques to get your readers to trust you, and that is extremely valuable in the world of competitive blogging.

Learn What Language To Use In Your Writing Style

Business language isn’t as casual as many writing styles are, so if you want to attract business people, you’ll really have to read up on how they sound and what tone they like to read their information in. Even adjust a few words or ways of expressing thoughts can make a huge difference when you have a specific audience you’re aiming for.