3 Ways to Increase Your Conversion Rate Optimization

June 8, 2015 by: 32


We all know that blogs are a great way to reach out to communicate thoughts within a specific online community. Lately, bloggers are trying on the title of entrepreneur and using their sites to make money. For your blog to make you an income, you really only need two things: something to sell and customers.

Conversion rate optimization (CRO) is when your blog inspires visitors to purchase the product or service you’re selling, making them into customers. There are simple techniques you can use on your blog to encourage CRO.

Focus on user experience first

Figure out why your visitors have come to your blog in the first place. Crazy Egg co-founder Neil Patel suggests asking yourself a series of questions that look at the users who frequent your site. Who are they? What do the users want from your site? How did they get to your page? What is the first thing the users will look at? What do the users expect next?

When you are able to answer these questions, you will be able to design and format your blog to best suit the needs and preferences of your visitors. Once you understand who the users are, you will be able to give them what they want and what they are attracted to in order to experience high levels of conversion optimization rates.

Select your tactics

After you have figured out who your blog visitors are, there are many different strategies you can put into place in order to convert users into customers. Business freelance blogger Jonathan John advises bloggers to take actionable and specific steps to increase their CRO. Everything from color psychology (what colors appeal to specific user behaviour) to split testing can be used in order to increase your sales and help you reach your financial goals.

Which tactics you decide to employ all depend on how effective you think they will be, whether it’s including an “add to cart” feature or using blue colors to attract impulsive buyers. Use the strategies that will work for your site as a whole and that you believe will have a more effective impact on your visitors, encouraging to buy from your blog.

Monitor and evaluate

Once all your tactics are in place to increase your CRO, make sure you pay attention to which ideas are working and which ones are not. According to Tim Ash, author of the bestselling book Landing Page Optimization, monitoring helps you learn if your strategies are going according to your plan, or, if they aren’t, what obstacles are present that are preventing users to purchase from your blog. Evaluating your site will help you determine not only how successful you are in reaching your selling goals, but also can identify unintended effects.

By tracking your key points of interest (KPI) and sales history, you can see how your plan to convert more users into customers has been working and what you can do to be more effective in the future.

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    32 Comments on "3 Ways to Increase Your Conversion Rate Optimization"

  1. sekhar says:

    good information to increase Conversion Rate Optimization

  2. Pj says:

    Wow, I did not know any of this haha.

  3. Sripal.C says:

    Thanks for Sharing the Information. Really Useful for me..Keep on Sharing

  4. Ventilator says:

    Nice article! I think, nowadays it’s best to focus on the user – but you can only get awareness if you have better content than other people. There’s a lot of change in this part of “industry”, as user behaviour changes, too. Smartphones and the “always online” concept have changed the news segment.

  5. Steve John says:

    Thanks for Sharing the Information. Really Useful for me..Keep on Sharing.

  6. Valentyn says:

    A nice conversion rate is a critical issue for any site. If you do not work on constant improvement of the conversion rate, at some point any Internet project may become unprofitable.

  7. shekhar says:

    Hey Jennifer really a informative article..
    There are a ton of different strategies you can implement to try and increase your conversion rates. Here are some general best practices of optimizing your pages for conversions:

    Make sure you have a USP or Value Proposition that’s easy to see
    Have a benefit list instead of features (what are your consumers getting out of your product/service?)
    Make a clear and contrasting call-to-action (CTA) which acts as a specific step in your sales funnel
    Use landing page design techniques such as the utilization of white space, encapsulation, etc.
    Have a trust factor – such as a customer testimonial, reward, phone number, etc.
    Keep your landing pages simple & uncluttered

  8. Sudeshna says:

    Thanks for sharing. Useful info to increase conversion rate. Thanks again.

  9. mikhail says:

    Hi, thanks for a great article and tips, user involvement is an acute problem faced by every blogger, I will try to follow your recommendations

  10. Ravi says:

    Hey, Jenifer. Really you done a great job. I read many articles on this topic, but your article clears all my doubts. Thanks.

  11. Good information to beginners. Keep writing. Conversion rate is very low due to heavy competition now a days in tourism industry. Need more tricks to tackle customers.

  12. Michel says:

    Great post, I have basic knowledge on conversion rate but after reading this post every blogger needs to this helpful information…keep sharing.

  13. mikhail says:

    in some cases it is very difficult to predict the behavior of users, sometimes they don’t know what they want, or come just out of curiosity, so this process is very time consuming. but good article thanks, I will try to use

  14. sripal says:

    Hi Jenifer

    Really nice article. I have gone through many sites regarding same topic but this article had satisfied my doubts fully. Thanks for Sharing

  15. might spear says:

    really helpfull post. thanks

  16. When you are able to answer these questions, you will be able to design and format your blog to best suit the needs and preferences of your visitors. Once you understand who the users are, you will be able to give them what they want and what they are attracted to in order to experience high levels of conversion optimization rates

  17. Thank you for the informative article.

  18. Billy Ross says:

    There is absolutely nothing even worse compared to investing a ton of money in a website, SEO, e-mail projects, and also other online marketing devices only to have possible customers leave the site without buying. There are such good ways to increase a conversation rate.

  19. Chikmagalur says:

    I agree landing page optimization is very much important and it should be included with relevant page links.

  20. appu says:


    I agree with You and Great tips shared by you to increase the conversion rate optimization.

  21. Great Post !!!!!!! Its a very helpful to me for increase conversion rate optimization.

  22. Nice Post!!!!! Thanks for sharing. I don’t know how to increase my website conversion rate. This article is very helpful for me.

  23. Great to read the tips of conversion rate optimization..

  24. evahammer says:

    Nice post of conversion rate optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. good information provide for conversion rate optimization.

  25. dKriss says:

    Nice and informative post to increase conversion rate optimization., Thank you for sharing.

  26. If someone wants to create an image of their own, they have to structure their blog well. With proper SEO planning, your blog can really reach great heights. thank you

  27. Nice PostThanks for sharing. This article is very helpful for me. I am now regular visitor of your website.

  28. webvidhya says:

    SEO could advantage numerous organizations why should looking expand their online nearness and drive more focused on movement to their sites. Tragically the SEO business is not known for its straightforwardness and this can be mistaking for organizations that are pondering exactly what precisely they will be receiving consequently for their speculation.
    The business has likewise pulled in a ton of cattle rustlers who utilize “dark cap” strategies that conflict with the arrangements of Google and the other web crawlers. You ought to ensure that your it will be done utilizing moral “White Hat” systems

  29. jake turner says:

    Google adwords told me that an acceptable ctc ratio is 2%. Can anyone attest?

  30. Bhavik says:

    Thank you for sharing this wonderful information. In this post give good information in detail that helps people and in this post good explanation for increase conversion rate optimisation that helpful for people. I like this post.

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