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5 Tips for Bloggers To Use SEO Effectively

October 5, 2015 by: Jennifer Gretson 21

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No matter what type of blogger you are, you want traffic. You want readership. If you have ads on your site, you want the commercial revenue. Which leads to the perpetual questions of how to get more traffic to your site.

It has to be a given that you already have great content. That’s not the problem. The problem is that you don’t know exactly how to make search engines work in your favor. To that end, consider the following five tips about anchor text, algorithms, linking, updates, and collaborations.

Pay Close Attention to Anchor Text Rules

Make absolutely sure to familiarize yourself with modern anchor text rules. This is one of the single biggest factors in getting search engines to rate you highly. If you pay attention to what is being rewarded and what is being penalized, it will only be a slight change in your formatting and you’ll see a dramatic spike in readership, simply because it will be easier to search for the type of content that you’re providing.

Keep Up on Algorithm Updates

Google algorithms update regularly. This means that what you thought would work yesterday in terms of SEO, may not work today. There are both large updates and small updates, and a lot of the Internet world isn’t super familiar with how to follow them. That just gives you more room to stay competitive because you’re paying attention to the small details while your competitors are getting lost in yesterday’s shuffle. You might not think those little things make a difference, but when you hit your traffic tipping point, you’ll be happy you were ahead of the curve.

Don’t Force Links Irresponsibly

If you try to force links into your blog unnecessarily or simply in order to create pretend value, you’re going to get penalized. However, if all of your links are natural, you use anchor text responsibly, you have all of your photos tagged, and all of your headlines are correct, you’ll be just fine.

More Updates Mean More Links

Regular updates in the content areas of your blog will automatically lead to more good links, which in turn will lead to more traffic. If you link both within your own site to relevant information as well as to outside sources, that will be the best of all of those worlds as well.

Find Other Bloggers To Work With

When you work with other bloggers, everyone wins as well. So long as you’re in friendly cooperation, you all will get more traffic if you share resources and ideals. Linking back and forth is good for SEO, and the readership that’s passed back and forth is great for the metrics that get counted as well.